Making trade-offs is an integral part of developing meaningful strategies, a critical element of owning a particular space in your customers’ mind, and a powerful means of focusing your organisation on what to do to win – and just as importantly, what not to do. … Read More →
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The Impossible Horizon Question
We’re often asked how long the horizon should be for Sales and Operations Planning (S&OP)/ Integrated Business Planning (IBP). 12 months, 18 months rolling, 2 year ends, 24 months, or something else. As usual it depends! If your over-riding interest is in hitting the year-end … Read More →